Measurement Blogs & Blog Posts
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Latest Blog Posts on measurement
- WaterfronToronto case study: 2009 SNCR social media measurement innovation award by PR Works on Nov 20, 2009
As I mentioned in my earlier post, H&K Digital's Toronto team was fortunate to have won a couple of awards of merit from the Society of New Communications Research recently. The first award I want to highlight is our online influencer analy...
- H&K wins a pair of 2009 SNCR social media awards by PR Works on Nov 15, 2009
The social media strategy group at Hill & Knowlton Canada was thrilled to get the news that we had received two awards of merit from the Society for New Communications Research at its recent awards gala at Harvard. Our influencer analysis work fo...
- PR measurement meetup in Toronto by PR Works on Oct 27, 2009
Clear some room on your Toronto PR meetup dancecards for another regular session about one of our industry's ongoing challenges: measurement. Alan Chumley, my former colleague, PR measurement pro at Prooph.ca and PR measurement promulgator, has...
- It is about the Conversation… Not ROI silly. Huh? by MightyMouthMedia on Oct 1, 2009
Okay, this debate continues to rage and the irony (for me at least) is that there is no debate because there is no either or scenario. Jasper Blake and I have had a chat (via email and commenting) back and forth for a while now because of his post &#...
- Measuring Corporate Reputation by PR Perspective on May 24, 2009
When you think about a company’s reputation – good or bad – what names come to mind and why? How would you rate some of the companies and brands depicted here? How many do you recognize? Six Criteria that Impact a Company’s Re...
