Cole Wiebe Agency Blog

It All Begins with Keyword Research on Oct 4, 2009 in Internet Marketing SEO vancouver internet marketing strategy If you target the wrong keyword search term, and rank #1 on Google, Yahoo! and Bing for that keyword, but nobody is actually searching for that keyword term, you’ve wasted a lot of time and money. You won’t receive any traffic from that t...

A Sales Funnel That Works In Today’s Economy on Sep 26, 2009 in Internet Marketing vancouver internet marketing strategy vancouver web site conversion Quite a few years ago I spent six months in the trenches, selling vacuum cleaners. The phone girl in the office would set up a bogus presentation with some fabricated story about winning a set of steak knives. We’d drop off the knifes and press...

What Happens If I Discontinue My SEO? on Sep 23, 2009 in SEO vancouver internet marketing strategy One of the most popular questions I’m asked is, “What would happen to my rankings and traffic if I discontinued my SEO plan?” Most of the sites we work on have never had great rankings before, and most have been dormant for a long t...

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Old School Marketing vs What’s Working Now on Sep 8, 2009 in internet marketing Old school marketing is essentially ‘Interruption’ marketing. As most business owners and sales professionals have discovered, these ‘outbound’ marketing strategies have become considerably less effective over the past few yea...

The Ideal Web Site – Part 6 of a Series on Aug 1, 2009 in SEO internet marketing vancouver internet marketing strategy vancouver web site conversion The Ideal Website Converts Visitors into Customers At the end of the day, the reason for having your website is to increase sales. It’s not about winning design awards (except perhaps for the designer ). It’s not about about developing a...

The Ideal Web Site – Part 5 of a Series on Jun 4, 2009 in internet marketing web usability website user interfaces The Ideal Website Accommodates the Three User Types Your website will receive three types of visitors: 1) Search-oriented user 2) Menu-oriented user 3) Media-oriented user The search-oriented user will locate the search field on your site and enter k...