Intentional Design Inc.



Content strategies for business impact - that means designing the flow and tone of content to ensure that it improves the performance of your communication vehicles.

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Latest Blog Posts

Content strategy explained: two perspectives on Oct 25, 2009 in Content Strategies Events user experience content strategy nForm rep Matthew Nish-Lapidus interviewed me and Kristina Halvorson, in advance of the CANUX 2009 weekend workshop in beautiful Banff, on the topic of content strategy. The interviews, in podcast form, discuss content strategy from quite different p...



Naming the “other” type of content strategy on Oct 23, 2009 in Content Strategies Content classification and findability Can the term "product lifecycle content strategy" be used to describe strategies for critical-path product content? Discuss.



Managing Your Online Brand: A Vancouver Workshop on Oct 17, 2009 in social media personal brand professional development workshop Attend this Vancouver workshop on promoting yourself and your career with the responsible use of social media.



How to alienate customers and drive away prospects on Oct 6, 2009 in Content Strategies user experience content strategy marketing user support A content strategy anticipates the info users may need, and provides it in the best way. Here's a how-not-to example.



Favicons on Sep 24, 2009 in Web development Just created a favicon for my site with a Favicon Generator. Now, to figure out where it goes on my site so it will display correctly.



Treasure and the hunt: a content strategy take on user experience on Sep 24, 2009 in Content Strategies user experience content strategy wayfinding If your search, or "treasure hunt," doesn't lead to the expected content "treasure," your user experience has failed due to lack of content strategy.



Want to learn about content strategy? on Sep 22, 2009 in Content Strategies Events content management content strategy product content user experience Content strategy presentations during 2009 - learning opportunities.






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