PR Works
Blog URL http://www.prworks.ca
Located Toronto, Ontario Canada
Tags PR, Public Relations, Social Media, Social Media Measurement, ROI, Online PR, Digital Marketing, Podcast, Blog
David Jones, VP Digital Communications at Hill & Knowlton Toronto discusses online PR, social media from a PR practitioner's perspective
Latest Blog Posts
- WaterfronToronto case study: 2009 SNCR social media measurement innovation award on Nov 20, 2009 in Awards Case Study Digital PR Measurement undefined
As I mentioned in my earlier post, H&K Digital's Toronto team was fortunate to have won a couple of awards of merit from the Society of New Communications Research recently. The first award I want to highlight is our online influencer analy...
- H&K wins a pair of 2009 SNCR social media awards on Nov 15, 2009 in Awards Blogger Relations Digital PR Measurement
The social media strategy group at Hill & Knowlton Canada was thrilled to get the news that we had received two awards of merit from the Society for New Communications Research at its recent awards gala at Harvard. Our influencer analysis work fo...
- Facebook's new promotional guidelines mean more time, more $$$ on Nov 12, 2009 in Digital PR
Facebook introduced new guidelines this month for "contests" and "sweepstakes" that are worth a read if you're planning on creating or using a Facebook Page promotional purposes. In brief, Facebook is clamping down on the use of Facebook's existing f...
- Defining media isn't as easy as you think on Nov 9, 2009 in Advertising Digital PR Interactive
There's been some online chatter about doing away with the term "social media" and just calling it "media". I can appreciate where this comes from. With hundres of millions collectively communicating online that new car smell has worn off for many...
- Squarespace's killer iPhone app on Nov 4, 2009 in Tools
One of the big reasons I made the switch to Squarespace was the promise of the forthcoming iPhone app. It's finally here, it's free, and I have to say, it's pretty slick. The only thing you can't do is hyperlink text. I'm a firm believer that when s...
- PR measurement meetup in Toronto on Oct 27, 2009 in Measurement
Clear some room on your Toronto PR meetup dancecards for another regular session about one of our industry's ongoing challenges: measurement. Alan Chumley, my former colleague, PR measurement pro at Prooph.ca and PR measurement promulgator, has...
- Let's go to the video tape: blogger's complaint exposed as hyperbole on Oct 24, 2009 in Digital PR
The use of the corporate blog as an issues management tool is perhaps one of the most under-reported benefits for organizations considering entering the social media space. Recently, the US Transportation Security Administration averted its very own...
