The Direct Approach
Blog URL http://thedirectapproach.blogspot.com
Located Toronto, Ontario Canada
Tags Web Analytics, Email Marketing, Online Marketing, Rebecca Atkinson
Tips, tricks and helpful advice related to email marketing and web analytics by freelance web marketer Rebecca Atkinson.
Latest Blog Posts
- Using Excel to its Full Potential – Part 2 Separating Data on Sep 29, 2009 in analytics tools
Excel is a powerful tool when you have to evaluate data – if you know how to use all the bells and whistles it offers. The idea for this series comes from a post (which I’m labelling as the first part of this series) onhow to create and u...
- What Vanity URLs Can Tell You on Sep 24, 2009 in Branding and Marketing Direct Marketing Integrated marketing Web analytics
If you’re a not-for-profit using canvassing techniques – whether it is traditional door-to-door tactics, presence at a community event, or some other form of human connection – it can be difficult to track your success if you don...
- Crying Babies & Website Visitors Are More Alike Then You Think on Sep 9, 2009 in analysis
What do crying babies and your website visitors have in common with one another? A lot more than you think. Being the mother of a newborn infant (two months old this past Saturday), crying is something I’ve been learning about. Babies are not a...
- Using Real Time Stats Helps Leverage Traffic on Sep 9, 2009 in Uncategorized
New moms love a few things – receiving food they can stock in the freezer for easy reheats when they are too tired because baby kept them up all night, or busy all day and guest posters so they can continue providing their readers with valuable...
- Learn To Trust Your Instincts on May 4, 2009 in Web analytics online advertising
Recent personal and professsional experiences have inspired this post, which may slightly resemble a rant. One of my dogs underwent knee surgery a couple of weeks ago to repair a torn cruciate ligament; when my husband and I picked him up, we knew ri...
- Learn To Trust Your Instincts on May 4, 2009 in Web analytics online advertising
Recent personal and professsional experiences have inspired this post, which may slightly resemble a rant. One of my dogs underwent knee surgery a couple of weeks ago to repair a torn cruciate ligament; when my husband and I picked him up, we knew ri...
- Why Shorter Newsletters are a Win-Win for Everyone on Apr 23, 2009 in AssociationJam Web analytics email newsletters
Skimming a new site that launched today - Association Jam - which basically is a niche Digg-style website for associations and non-profits (a brilliant idea from the folks at Wild Apricot!) - I found a favourited post discussing three trends that beg...
