Ross Fattori's Marketing and New Media Blog
Blog URL http://www.rosswords.wordpress.com
Located Willow Beach, Ontario Canada
Tags Marketing, New Media, Advertising, Copywriting, Branding, Branding strategy, speech writing, Business trends, e-marketing
This is a blog about marketing, new media and business trends.
Latest Blog Posts
- Winning is an effective marketing strategy on Apr 7, 2009 in Marketing Achievement Business Personal development Public relations Self promotion
People are drawn to winners. Whether it’s a league-leading baseball team, a top-seeded tennis player or a gold medal athlete, people love to associate with winners. They’ll flock to them like bees to honey and shower them with adulation. Wi...
- Ghostwriting 101 on Apr 3, 2009 in Writing Business Clever copywriting ghostwriting Self promotion
One of the many forms of writing that I do is ghostwriting. People sometimes ask me if that involves writing scary stories for children. Ghostwriting could involve writing ghost stories, I suppose, although I’ve never been approached with such a...
- Branding – a corporate vision and a journey on Apr 2, 2009 in Branding Business Brand strategy
Today, I’m pleased to present a guest post by Lisa Fattori. Lisa is a freelance writer who writes for the Toronto Sun and for numerous trade publications across Canada. In today’s post, she talks about corporate branding. By Lisa Fa...
- A brief history of advertising on Mar 31, 2009 in Advertising Web 2.0 TV advertising Advertising campaigns
I found this amusing video on YouTube about the evolution (or devolution, depending on your perspective) of advertising over the past 50 years. The video was produced by Scholz & Friends, a European-based ad agency network that specializes in mar...
- What do experts know? on Mar 30, 2009 in Entrepreneurship Business Business experts Entrepreneur
Experts are often quoted in the media and their words are guaranteed a certain authority in the marketplace. These are the go-to people who know the inside scoop on their industry. The collapse of the US financial system and automotive sector has...
- Toronto Star leads in newspaper and online readership on Mar 29, 2009 in Newspaper readership Business Online viewership stats Toronto dailies Toronto Star
The Toronto Star continues to command a substantial lead in daily and weekend newspaper readership over rivals, such as the Toronto Sun, the Globe and Mail, Metro, 24 Hours and the National Post, according to a recent survey by NADbank (2008). The...
- Is Twitter really that popular? on Mar 29, 2009 in Micro blogging Celebrity Twitterers Communications Internet Self promotion Twitter
I’ve been conducting random polls with friends, family members and customers of late, to see how many of them are using Twitter. To my surprise, hardly anybody is using this service, and yet the media would have us believe that it’s the Next...
