Instigator Blog
Blog URL http://www.instigatorblog.com
Located Montreal, Quebec Canada
Tags startups, entrepreneurship, social media, Web 2.0
Instigator Blog is about startups, entrepreneurship and social media.
Latest Blog Posts
- Speaking at Startup School – Please Join Me on Nov 20, 2009 in Startups
I’ve been invited by Steli Efti (here’s his blog) to speak in Startup School’s Founder Interview Series. Startup School was recently launched, and here’s how Steli describes it: The goal of this Supercool School is to empower...
- The Half-Life of Trust, Reputation and Social Capital on Nov 19, 2009 in Personal Development
Half-life is the period of time, for a substance undergoing decay, to decrease by half. Trust, reputation and social capital also decay, but at varying degrees. First, let’s look at how they’re built up: Please excuse the rudimentary att...
- The Future of Recruiting is Inbound on Nov 18, 2009 in Business
Successful recruiting is more complicated than most people realize (except for those who are actively recruiting on a daily basis). Getting a ton of applicants is easy. Hiring people is easy. But successful recruiting isn’t. Successful recrui...
- 10 Key Insights from Reading Inbound Marketing by Dharmesh Shah and Brian Halligan on Nov 16, 2009 in Marketing
I’m a big believer in inbound marketing. I’ve seen it work, and I’ve leveraged many of its tactics for myself, my business, and for others. I believe it will (and has already started to) fundamentally change how companies market to...
- How Copywriting Reveals Market Segmentation Strategies on Nov 13, 2009 in Startups
As most of you know by now, I’m a big fan of Steve Blank and his book The Four Steps to the Epiphany. One of the biggest points in his book (and hardest to digest) is about the existence of 4 Market Types, and the importance of understanding wh...
- 650 Strategic Ways to Choose a Premier, Unique, Full Service, Interactive Marketing, Digitally Driven, Results Oriented, Innovation-Focused, Creative, Social Media Marketing, New Media Global Consultancy Agency on Nov 12, 2009 in Marketing
Say that 5 times fast, will ya? The truth is, I don’t have 650 reasons to do anything, but having spent the last few days doing some research into digital agencies, social media agencies, web companies, PR firms, etc. (all service companies) it...
- Check Out These Startup Blogs on Nov 11, 2009 in Startups
One of the best things about being involved in startups is the global community of entrepreneurs that exists. Many startup founders and employees blog and participate actively via social networking and social media sites. They do so to share lessons...
